Despite the long-standing advice, we all judge a book by its cover! As one of your most important marketing tools, you want it to draw a reader in. The same goes for your book description—whether that’s online or on the back cover. Big publishers and serious book marketers are practically scientific in how they approach them. Want to know those insider secrets?
Then join us for Crushing Your Cover.
Cover Design
Your dream cover awaits! Avoid the top-ten most common mistakes and woo your target audience into clicking BUY!
With these time-tested strategies, publishers and veteran cover designers ensure their authors get an eye-catching, reader-hypnotizing cover. Filled with clear examples, thorough discussion, and must-know strategies for success, this class is worth every minute of your time—whether you’re designing your own cover, have found a designer, or are working with a small press.
Plus, the downloads are invaluable. Our concept-strategy templates include everything you need to know to work well with designers and check all the boxes for stunning and—most importantly—marketable covers. No matter your genre, we’ve got you covered!
Writing Your Book Description
Your book description (sometimes called a blurb, backliner, or jacket / back cover copy) is a critical marketing tool. Competing with the front cover for importance, it will make or break your sales.
Readers will expect to tell—in just a few seconds of skimming—if this book will solve their problems, intrigue and awe them, or transform their lives. So you need to know the tips and tricks to effective book copy. Get it wrong and they stop reading. Get it right and watch those clicks pour in!
Join us for Crushing Your Cover
Whether you’re self-publishing or working with a small traditional press, these must-knows and cheat sheets will help you take the bull by the horns or advocate for your book’s best interest. After the months and years of labor you put into writing it, don’t let your hard work go to waste with a lackluster cover or description. When you’re done with this course, you’ll be able to ensure your dream cover meets the shelves it was meant to!
I've published multiple books over the years, and even paid for pro coaching on my covers. But even with that experience, I would have approached all my cover-design initiatives differently had I really understood the principles covered in this course. There’s a lot to know and this critical info is presented in an orderly and thorough manner. So grateful to have this wisdom on hand for future projects!
I wish I'd had this course when I designed my last book cover! The videos describe the process of research and design in a palatable way so that any self-published author can apply the steps to their own book, in their own genre. Can't wait to get creating!
We’re so confident this course can uplevel your book covers that we’re offering a seven-day satisfaction guarantee. If you don’t feel it’s a fit for you, and you haven’t downloaded the worksheets, you can contact us about your concerns and we’ll issue you a full refund.